Patagonia and New Belgium Brewing announce California Route

There have been a number of people asking me about the New York City release of “California Route” from Patagonia and New Belgium Brewing. After speaking with a New Belgium representative earlier today, I received some news.

The representative said there was a marketing mistake in the advertisement published on Google+ and that the beer will not be available for sale in New York as New Belgium does not currently distribute in the area. The representative did mention that the beer will be available at Patagonia NYC retail stores on Black Friday, for those with valid identification, to sample. If you would like to try to locate California Route, you can use the beer finder linked here.

See advertisement below or Google+ posting here:

Photo courtesy of Patagonia’s InstagramPhoto Credit: Patagonia

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