I was recently introduced to a story on how to price creative services (I’m currently considering how to price my photography services) and wanted to share it below.
One day at the park Pablo Picasso was approached by a young woman…
She asked him if he would draw a portrait of her. Picasso quickly sketches her. After handing the sketch to her, she asks how much she owed to him. Picasso replies, “$5,000.” The woman screamed, “But it took you only five minutes!” “No, madam, it took me all my life,” replied Picasso.
I’m not trying to compare myself to Picasso’s renowned talent, or expressing that I am the most expensive photographer. What I am saying is that it takes time and experience to understand photography and use it to a client’s advantage.
Simply snapping hundreds of poorly composed photos doesn’t reflect a job well done. It’s a good photographer’s ability to connect the planning process all the way through the photo shoot. A photographer’s job is done when the photos taken get the clients exactly the results they envisioned back in the planning phase. It takes a fair amount of persistence, time, creativity and technical know-how to get this process right, but it’s what separates the good photographers from the rest.
* Your photo shoot will most likely take a tad longer than five minutes …” 🙂