“Kiteboarding is not just a sport, nor is it just a pass-time or something to do on a weekend, not to me anyway. It’s a partnership between man and the power of the elements, a relationship with the wind and the water. Kiteboarding is like swimming with dolphins, or riding on the back of a lion. It’s humbling and empowering at the same time. It’s everything. People are forever changed by kiteboarding. It alters your priorities and it fills you with a sense of awe. Suddenly, the importance of your bank balance and the car you drive diminishes. The only suit that matters is a wetsuit. People’s opinions become less important. Investment-trust pish-pash, anti-aging cream big whoop. The allure of the city lights grow weaker and the call of the wild grows stronger. Bad weather is good weather, terrible weather – even better. When the parasols are hurriedly removed from the beaches in the advent of a storm, when the sky and the water seems furious and sand stings your legs, that’s when the kiteboarders appear.

So if it seems that we’re uninterested in your board meeting, or our glaringly absent faces betray our indifference to your marketing pitch, it’s not that we don’t like you, we just don’t care.”

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