Dear Meet Up Members,
A wonderful movie titled FRESH was produced highlighting the efforts of our very own (for those of you from Milwaukee like me) Will Allen from Growing Power. This post was created to inspire others to get involved, view the movie, and provide screenings of FRESH to friends and family. We could really use the support of activists and influencers in our communities and I hope everyone can take some time to learn more about FRESH by reading below and hosting a screening.
FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.
Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.
So why we need YOUR help. The FRESH movement is a constantly growing community striving to alter the way our food system works. The team at FRESH is following a very different distribution model; rather than screening this film in theaters in a few cities, FRESH wanted to put these 70 minutes into the hands ofd the viewers to use this movie as a tool to inspire and educate your communities all over the country. FRESH isn’t relying on a big distribution company to spread this film; they are relying on people like us, people like YOU, which is why YOU have the capability of purchasing a screening license and creating the very own event that YOU think would benefit your community.
A screening of FRESH can create a ripple effect and help us reach a tipping point where sustainable food is no longer a niche market but mainstream. If you share this film with just 10 people, you are helping tremendously in our journey towards a more sustainable food system. Host a screening for your friends! Have a locally-sourced potluck and discuss the film when it’s done over some delicious food!
If you can’t host or don’t want to organize a screening, that’s ok, just check the FRESH site regularly to see if a screening is taking place in your community. And sign-up to the mailing list so they can let you know when DVDs will be available for individual sale. But also keep in mind that organizing an event is easy. All we’re talking about really is inviting your friends and family, popping some corn and turning off the lights! And if you’re feeling a little bit more ambitious, here’s a link to a few tips to reach a much bigger audience.
Thanks for being a part of the solution. Thanks for taking ACTION!