Yvon Chouinard – Patagonia

“Patagonia’s image arises directly from the values, outdoor pursuits, and passions of its founders and employees, it is a human voice. It expresses the joy of the people who love the world, who are passionate about my beliefs, and who want to influence the future. The image is not processed; it won’t compromise its humanity. This means that it will offend, and it will inspire. The beliefs, attitudes, and values are from my heart. As a free thinking and independent fisherman I would fit into the basis of your culture, and from my addition to the culture, help to evolve an image; authentic, hard-core, quality products made by the people who use them.” Let My People Go Surfing, Yvon Chouinard – Patagonia

“We don’t want drones who will simply follow directions. We want the kind of employees who will question the wisdom of something they regard as a bad decision but, once they buy into something, will work like demons to produce something of the highest possible quality.” – YC, Let My People Go Surfing

Simplify your life – Interview with Yvon – link

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