Choosing the Right Social Media Vendor

How to Choose the Right Social Media Vendor: Webcast On-Demand

How do you ask the right questions to find the right social media partner? This latest collaboration between Social Media Group and Social Media Today, recorded on Thursday 1/21/10, offers a roadmap for companies looking for outside partners to help develop and implement their social media strategy.

SMG’s CEO Maggie Fox and Director of Strategy Doug Walker spoke with SMG client Scott Monty, Ford Motor Company’s Global Digital & Multimedia Communications Manager, about what a company like Ford looks for in a social partner.

Ford was recently named 2009’s “Most Social Brand of the Year” by the Society for New Communications Research. SMG recently released their “Social Media RFP Template,” a resource designed to help companies find the best social media vendor for the job.

Listen to podcast here.

Social Media Today conducted a webinar on this very subject last month. Maggie Fox & Doug Walker from SMT were part of the presentation along with Scott Monty, who heads of social media for the Ford Motor Company

RFP Template – here

One of the takeaways — among many from the webinar is — when picking an agency, focus on competencies and capabilities the agency can provide.

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