Transcript from Social Media Revolution

Is Social Media a Fad?

Or is it the biggest shift since the industrial revolution?

Welcome to the Revolution

By 2010 gen Y will outnumber baby boomers

96% of them have joined a social network

Social media has overtaken porn as the #1 activity on the web

1 out of 8 couples married in the U.S. last year met via social media

Years to reach 50 million users

Radio: 38 years

TV: 13 years

Internet: 4 years

iPod: 3 years

Facebook added 100 million users in less than 9 months

iPod Application downloads hit 1 billion in 9 months

If Facebook were a country

it would be the world’s 4th largest

yet, China’s QZone is larger with over 300 million using their services

2009 US Department of Education study revealed that on average,

online students out performed those receiving face-to-face instruction..

1 in 6 higher education students are enrolled in online curriculum

80% of companies are using LinkedIn as their primary tool to find employees

The fastest growing segment on Facebook is 55-63 year-old females

Ashton Kutcher and Ellen DeGeneres have more Twitter followers

than the entire population of Ireland, Norway and Panama

80% of Twitter usage is on mobile devices

people update anywhere, anytime

Imagine what that means for bad customer experience?

Generation Y and Z consider e-mail passé

In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen

What happens in Vegas stays on Facebook

What happens in Vegas stays on twitter

What happens in Vegas stays on orkut

What happens in Vegas stays on bebo

What happens in Vegas stays on flickr

What happens in Vegas stays on digg

What happens in Vegas stays on MySpace

What happens in Vegas stays on YouTube

YouTube is the 2nd largest search engine in the world

YouTube has more than 100,000,000 videos

Wiki is an Hawaiian term for Quick

Wikipedia has over 13 million articles

Studies show it’s more accurate than Encyclopedia Britannica

78% of these articles are non-English

If you were paid $1 for every time an article was posted on Wikipedia, you would earn $156.23

per hour

There are over 200,000,000 Blogs

54% of bloggers post content or tweet daily

Word of mouth

World of mouth

25% of search results for the world’s top 20 largest brands are links to user-generated content

34% of bloggers post opinions about products & brands

Do you like what they are saying

about your brand?

you better…

People care more about how their social graph ranks products and

services than how Google ranks them

78% of consumers trust peer recommendations

Only 14% trust advertisements

Only 18% of traditional TV campaigns generate a positive ROI

90% of people that can TiVo ads do

hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009

70% of 18- to 34-year-olds have watched TV on the Web

…only 33% have ever viewed a show on DVR/TiVo

25% of Americans in the past month said they watched a short video

…on their phone.

35% of book sales on Amazon are for the Kindl

24 of the 25 largest newspapers are experiencing record declines in circulation

What’s on your mind?

We no longer search for the news, the news finds us…

In the near future we will no longer search for products and services

they will find us via social media

Social media isn’t a fad, it’s a fundamental shift in the way we communicate.

More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook


“It’s the economy stupid.” – James Carville, 1992

“It’s a people driven economy stupid.” – Erik Qualman, 2009

Successful companies in social media act more like Dale Carnegie and less like David Ogilby

Listening first, selling second

Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers.

Still think social media is a fad?

Welcome to the World of Socialnomics™

Are you ready?

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