Transcript from Social Media Revolution
Is Social Media a Fad?
Or is it the biggest shift since the industrial revolution?
Welcome to the Revolution
By 2010 gen Y will outnumber baby boomers
96% of them have joined a social network
Social media has overtaken porn as the #1 activity on the web
1 out of 8 couples married in the U.S. last year met via social media
Years to reach 50 million users
Radio: 38 years
TV: 13 years
Internet: 4 years
iPod: 3 years
Facebook added 100 million users in less than 9 months
iPod Application downloads hit 1 billion in 9 months
If Facebook were a country
it would be the world’s 4th largest
yet, China’s QZone is larger with over 300 million using their services
2009 US Department of Education study revealed that on average,
online students out performed those receiving face-to-face instruction..
1 in 6 higher education students are enrolled in online curriculum
80% of companies are using LinkedIn as their primary tool to find employees
The fastest growing segment on Facebook is 55-63 year-old females
Ashton Kutcher and Ellen DeGeneres have more Twitter followers
than the entire population of Ireland, Norway and Panama
80% of Twitter usage is on mobile devices
people update anywhere, anytime
Imagine what that means for bad customer experience?
Generation Y and Z consider e-mail passé
In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen
What happens in Vegas stays on Facebook
What happens in Vegas stays on twitter
What happens in Vegas stays on orkut
What happens in Vegas stays on bebo
What happens in Vegas stays on flickr
What happens in Vegas stays on digg
What happens in Vegas stays on MySpace
What happens in Vegas stays on YouTube
YouTube is the 2nd largest search engine in the world
YouTube has more than 100,000,000 videos
Wiki is an Hawaiian term for Quick
Wikipedia has over 13 million articles
Studies show it’s more accurate than Encyclopedia Britannica
78% of these articles are non-English
If you were paid $1 for every time an article was posted on Wikipedia, you would earn $156.23
There are over 200,000,000 Blogs
54% of bloggers post content or tweet daily
Word of mouth
World of mouth
25% of search results for the world’s top 20 largest brands are links to user-generated content
34% of bloggers post opinions about products & brands
Do you like what they are saying
about your brand?
People care more about how their social graph ranks products and
services than how Google ranks them
78% of consumers trust peer recommendations
Only 14% trust advertisements
Only 18% of traditional TV campaigns generate a positive ROI
90% of people that can TiVo ads do
hulu has grown from 63 million total streams in April 2008 to 373 million in April 2009
70% of 18- to 34-year-olds have watched TV on the Web
…only 33% have ever viewed a show on DVR/TiVo
25% of Americans in the past month said they watched a short video
…on their phone.
35% of book sales on Amazon are for the Kindl
24 of the 25 largest newspapers are experiencing record declines in circulation
What’s on your mind?
We no longer search for the news, the news finds us…
In the near future we will no longer search for products and services
they will find us via social media
Social media isn’t a fad, it’s a fundamental shift in the way we communicate.
More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook
“It’s the economy stupid.” – James Carville, 1992
“It’s a people driven economy stupid.” – Erik Qualman, 2009
Successful companies in social media act more like Dale Carnegie and less like David Ogilby
Listening first, selling second
Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers.
Still think social media is a fad?
Welcome to the World of Socialnomics™
Are you ready?